Maximum Conversion: Creating the lifestyle you deserve through words

Port of Spain, Trinidad and Tobago (PRWEB) May 20, 2012

Many businesses miss out on millions of dollars each year simply because their sales material is not engaging and doesn’t get read by its intended audience.

David Ogilvy CBE, advertising executive and the author of Confessions of an Advertising Man says, “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

“I believe this should be the aim of any sales material and is an area where many businesses can fail,” says John Emmanuel, copywriter/direct response marketer. “The words used within a sales letter, video, audio or whichever method you choose to reach your potential customers can be the difference between great sales or no sales, that’s why I am encouraged by the feedback I received when testing the Maximum Conversion: Creating the lifestyle you deserve through words program.”

“The Maximum Conversion program provided me with great insight into how my website could be used to improve lead generation. Writing my sales letter was a completely new area of learning for me and this program really shortened my learning curve and made it easy to implement with great results.” (Dr. Yvonne Foster, Director Lotus HR)

Top marketing consultants Dan Kennedy and Bill Glazer recommend that small to medium sized companies should focus on sales as this is what is needed immediately and any brand building will be a happy by-product.

To get a higher level of sales and repeat customers it is imperative that businesses’ take an in-depth look at their marketing campaign as a whole and make any necessary changes; some of which are simple and only need a little thought when in the planning stage:

    Message

The sales copy needs to be targeted towards a specific group. If the sales letter is vague then this should be addressed quickly. The message should not be confusing in any way as this can very easily be misunderstood and will reduce the number of sales dramatically.

    Crowd

It is of utmost importance in business to know who the ideal customer is for the product or service you are promoting. Without this information any sales letter will be ambiguous and unable to elicit the required results.

    Media

No medium is wrong and taking a multi-faceted approach can work very well. This is made easier when it is clear where the ideal customer hangs out e.g. social media sites, magazines etc. It is then just a case of simply sending the sales material where they will see it.

    Follow Up

There must be follow up. The idea that the ideal prospect is sitting waiting for your message and cannot wait to read every word of your sales letter is a myth, whether they need the service or not.

One hit campaigns rarely work. It is possible to double your response rate by using follow ups e.g. email, fax, letter etc.

    Give Them A Reason To Respond

The copy must give them a reason to respond and some type of limiting factor for them to respond right now. Attaching an offer to any sales letter generally increases the response rate of targeted customers

    There Must Be Tracking And Measuring

All sales material sent out must be tracked and measured for effectiveness. If there is no measurement of marketing material, then the company is in effect marketing blind and will not be able to see what changes it needs to make to bring in better sales results.

Business owners may struggle to survive in any economy, but even more so in times of economic downturn, if these elements are ignored. Strong sales copy combined with a good product/service is a recipe for success; you will not only survive but thrive.

Maximum Conversion: creating the lifestyle you deserve through words – is a new copywriting program that will show you exactly how to increase the response rate of your sales letter and other marketing material, turning more prospects into customers.

For more tips and information on how improved sales copy techniques that deliver results can help improve your bottom line, go to: http://www.maximumconversion.net

My name is John Emmanuel and I help small to medium sized business owners get the most ‘bang for their buck’, this I do by incorporating direct response marketing techniques and good sales copy into their own marketing efforts. After analysing and identifying your immediate needs I can devise a marketing plan that will work efficiently and quickly for you.

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Amarillo, TX (PRWEB) May 17, 2012

Street Toyota Scion of Amarillo, Texas has received the new 2013 Scion FR-S for the Sales Department to get familiar with it before shipments arrive later this month for customers to buy.

“We are really excited about the Scion FR-S mainly because this is the first Scion sports car we have ever had,” Dave Walker, Scion Manager said. “Everyone here wants to drive it.”

This week the Street Toyota Sales Department will travel to Lubbock, Texas for training on the Scion so that they can become familiar with the new Scion FR-S and other Scion models.

“Driving the Scion FR-S is amazing and it is so easy to drive,” Hammoud Shukur, Online Merchandising Coordinator said. “The car is the perfect size and the color is beautiful.”

The Scion FR-S will be available in a manual transmission starting at $ 25,000 plus MSRP and the automatic will start at $ 26,000 plus MSRP. The Scion FR-S will be available in raven, asphalt, ultramarine, firestorm, hot lava, argento and whiteout.

“As expected we already have many customers calling and coming to the dealership to see the Scion FR-S,” Walker said. “We know that when we do receive the first Scion FR-S, it will not last long before it is purchased.”

For more information about the Scion FR-S or other Scion models contact Dave Walker from Street Toyota at 806-355-9846 or visit Street Toyota Scion located at 4500 S Soncy Road in Amarillo, TX. A sales representative will also be available to chat with online at http://www.streettoyota.com.

Street Toyota Scion in Amarillo, Texas was established in 1982. A new 58,000 square foot facility on 9 acres is now open at 45th and Soncy. This is a state of the art facility and the customer’s comfort has been emphasized from the ample parking right down to the gourmet coffee. Street Toyota is the first dealer in west Texas to become Signature Certified.

Street Toyota Scion has been a valuable corporate citizen in the Panhandle area. They provide support to area nonprofit organizations such as United Way, Better Business Bureau, Amarillo Adult Literacy, Harrington Cancer Center, Meals on Wheels, Make-a-Wish Foundation, Amarillo Symphony, Amarillo Museum of Art, Amarillo Little Theater, Lone Star Ballet, Discovery Center, Globe News Center for the Performing Arts, CACHA (Hispanic Chamber of Commerce) and many other organizations.

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Coach Matt Aker

San Rafael, CA (PRWEB) May 16, 2012

The College is located on nearly 80 acres of tree-lined grounds in a historic district bordering the heart of the city of Greensboro. The convenient location provides easy access to major attractions, the cultural arts district, shopping and fine arts venues.

World War Memorial Stadium – dedicated as a living memorial to the 138 Guilford County men who died in World War 1 – has become an integral part of the city’s landscape. In its heyday, the stadium next to Bagley Street in Greensboro, was the envy of every city in North Carolina. The 8,000 concrete cast seats provided a lavish home for professional and college baseball in the summer, high school and college football in the fall, and various levels of track and field in the spring. World War Memorial Stadium is the home baseball park for Greensboro College, and the NIKE Baseball Camp at Greensboro College.

“We are thrilled to have confirmed our 2012 dates at Greensboro College” states Mike de Surville, Vice President of US Sports Camps. “We look forward to the start of this camp and are confident that this location will be the premier baseball camp in North Carolina.”

Directing the NIKE Baseball Camp at Greensboro Collec is Head Coach, Matt Aker. Coach Aker begins his second year leading the baseball program at Greensboro College in 2010-11. Prior to attaining the head coach position, Aker completed his sixth year in the 2009 season as a GC assistant coach. He has served as the hitting, outfield, and base-running coach for The Pride. The son of former major league pitcher and coach Jack Aker, he pitched at Ole Miss where he graduated in 1993.

Nike Baseball Camps provide focused, intensive training that is essential to improvement for all skill levels. Every facet of the game is covered with an emphasis on fundamentals to help players become valuable team members. At each location, campers are broken into groups with other players of similar age, abilities and goals. Each camp director does their best to advance players to the next level, keeping in consideration each camper’s experience and desire to improve.

About US Sports Camps

US Sports Camps (USSC), headquartered in San Rafael, California, is America’s largest sports camp network and the licensed operator of NIKE Sports Camps. The company has offered summer camps since 1975 with the same mission that defines it today: to shape a lifelong enjoyment of athletics through high quality sports education and skill enhancement.

Players, coaches, parents and others interested in the 2012 Nike Baseball Camps can visit http://www.ussportscamps.com/baseball or call 1-800-645-3226.

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Los Angeles, CA (PRWEB) May 10, 2012

Mark Griffin, who is a graduate of the Interior Design Program at FIDM/Fashion Institute of Design & Merchandising, is set to star in his own episode of the new HGTV show, The White Room Challenge. The challenge is to design 10-foot by 10-foot white rooms using outrageous elements such as candies or more than 1,500 flowers. Mark’s episode will air on Tuesday, May 15, 2012 at 9pm/8c.

This is not his first foray into television. While still a student at FIDM, Mark was part of Design School, a docu-design series on HGTV that followed the hopes and designer dreams of elite design students in the SuperLab group at FIDM. Mark’s talents earned him one of FIDM’s Designer of Tomorrow scholarships and he won Elle Décor’s “Legends of Hollywood” set design competition.

The White Room Challenge is a chance for the designer to be original, eccentric, and outrageous. The show, which is hosted by David Bromstad and features a judging panel led by Jamie Durie, features up-and-coming and established designers from around the U.S. competing for a grand prize of $ 10,000 in cash. The series airs Tuesdays at 9pm/8c.

FIDM/Fashion Institute of Design & Merchandising is a co-educational, specialized, private college dedicated to educating students for the Fashion, Graphics, Interior Design, and Entertainment industries. Known as a one of the top fashion design schools, FIDM is also a leading graphic design school and digital media college. Visit fidm.edu for more information.

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

TA-65 | The Molecule that Makes Your Cells Young Again

Fleetwood, PA (PRWEB) May 09, 2012

Dr Dave Woynarowski, MD is smiling this week because he is celebrating an anniversary of sorts.

“This week was the week we submitted the manuscript for our book, ‘The Immortality Edge’, to the publishers two years ago, so it’s kind of a second year anniversary for us. It’s ironic that another anti-aging book, which is destined to become a mainstream best seller for sure, is also coming out this week and talks about things that were the core message of our book.”

Woynarowski is referring to Suzanne Somers’ latest book, Bombshell, which is available in book stores this week.

“With the release of Suzanne’s book, telomerase activation is sure to go main stream as an anti-aging therapy. It’s ironic to see and hear words like TA-65, telomeres and telomerase activation, coming from the mouth of a famous actress!” he says. “When we wrote about them, they were pretty much secrets to the general public and unknown to most doctors. TA-65 in particular, was a mystery. People would listen in earnest to the science when they realized that a real anti-aging compound had arrived, but it was a long hard road to hoe, to get them to understand it was here now and they can start taking it themselves, right now!”

Telomeres are the biologic time clocks at the ends of our genetic material. Every time a cell divides, they get shorter and that cell marches one step closer to death. Telomerase, the enzyme that adds length to telomeres, appears to be able to reverse many of the changes associated with cellular aging and actually extends the lifespan of many cells. TA-65 is a naturally derived substance that turns on telomerase in the cell.

Woynarowski, who goes simply by “Dr Dave”, became known as Dr Telomere to his friends and clients. He was among the original seven distributors of TA-65, the only telomerase activator with human studies available.

He notes, “We were so excited to have this amazing compound. It has so much potential to help people be healthy and live longer. It was no small honor to be among the first to be able to provide the world with Nobel Prize-winning technology in a pill! When the Nobel Prize was give to Drs. Blackburn, Greider and Szostak, for their pioneering work in Telomere Biology, we knew we had to write our book and get information to the people about things like telomeres, telomerase and TA-65.” So he wrote The Immortality Edge with co-authors Blackburn and Fossel.

“Our book is all about telomeres and telomerase activation, including TA-65, from cover to cover. We tell people what to do, what to eat, what exercises to do and what supplements to take to maximize the health of their telomeres. Keeping your telomeres healthy and happy is the central theme of our book. Now, with Ms. Somers’ new book, we expect a significant increase in the number of people who are aware of this therapy and who want to do something about it.”

When asked what changes he has seen in the field since The Immortality Edge was published, he says, “Lots! The gratifying thing is that everything we wrote about in our book has pretty much come to pass. Originally, because the field was so new to most people, we were accused of being ‘speculative’. People had a hard time believing there were almost 35 years of science behind what we were writing about. Doctors and scientists became emotionally involved in combating our recommendations, saying we lacked evidence. Most simply ignored the extensive reference section I put together in the book, and refused to believe there was that much data already out there.

TA-65 was a tough sell as well. It was and is expensive, but in the early days we had to keep our mouths shut about the human study that was published, just before our book came out and showed how well TA-65 worked to ‘de-age’ the immune system and other areas of the body. We also did not have a good commercially available test to prove what we said was going to happen was actually happening. Now Life Length has released their advanced telomere assay, so we can send people for testing if they want it. Now people accept what we say as truth!”

What about TA-65?

“I have been on TA-65 for three years now and I will not stop it any time soon! It’s helped my energy levels, my mental focus, helped me reduce body fat and reduced my athletic recovery time. My Mom is 86, still drives and plays bridge and never misses her dose either! I hear great things about eyesight, sex drive and reduced wrinkles from my clients on TA-65. Plenty of people are able to reduce their prescription pill load, with their doctor’s approval, on TA-65. “

What about the future? Woynarowski thinks Suzanne Somers’ book will get more and more people interested in telomeres, telomerase and TA-65. “I think it’s great that she mentions these things publically and in her new book. One famous person can do more to get people focused on what is and has been available to them than an army of Dr Dave’s! It is going to make the job of educating the world about this field a lot easier from here on out. The secret is out! It makes a great anniversary present!”

The Immortality Edge (Wiley and sons) was published in 2010 and is available from Amazon and other fine booksellers. Dr Dave Woynarowski is board certified in anti-aging medicine and has given several lectures at major anti-aging conferences on the topic of telomeres and telomerase. He is also board certified in Internal Medicine and runs his own supplement company, making niche anti-aging supplements and distributing TA-65 at http://www.drdavesbest.com. On his website are numerous articles and blogs about the topic of telomeres, TA-65 and telomerase activation, as well as many other anti-aging topics. He has numerous videos on YouTube as well, under drdavesbest, which pertain to this topic.

He is one of the original distributors of TA-65 and has many famous and not-so-famous clients who are taking it.

He can also be reached on Facebook or at:

DR. DAVE’S BEST

C/O CENTERFORCE IND., INC.

1050D MAIDENCREEK ROAD

FLEETWOOD, PA 19522

TOLL FREE (USA & CANADA) 866-654-7670

(610) 880-0075 (CALLS FROM OUTSIDE THE US OR CANADA)

FAX: (610) 916-3931

EMAIL: doc@drdavesbest.com

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Online Trading Aacdemy Logo

Las Vegas, NV (PRWEB) May 10, 2012

Online Trading Academy joins industry experts and novice traders on May 14, 2012 through May 17, 2012 at The MoneyShow Las Vegas where qualified investors, traders, financial advisors, business and media professionals gather to exchange ideas, build relationships, and learn about investing.

Experienced Online Trading Academy instructors and counselors will be on hand to answer questions at booth #211 in the Exhibit Hall. Online Trading Academy and other professionals will advise aspiring traders about needs specific to their portfolio and discuss market insights and industry trends. Being in Las Vegas presents an opportunity for Online Trading Academy to showcase their services and courses. Prospective students and others in the Las Vegas area can now learn more about Online Trading Academy and their educational offerings.

In addition to the many exhibitors present at The MoneyShow Las Vegas, presenters will speak about their approach to trading and how they continually succeed. Online Trading Academy’s Master Instructor, Merlin Rothfeld, was invited to speak about how to successfully approach your financial strategy.

Rothfeld will be speaking during two sessions:

During the first 45-minute presentation, “The Single Greatest Factor to a Trader’s Success: A Personalized Trading Plan” on May 15, 2012 from 4:15pm to 5:00pm, Rothfeld covers one of the primary reasons that 93% of traders fail: Lack of a personal trading plan. With so much information inundating traders every day about how to trade, many are lost in the information overload, resulting in substantial losses. Merlin will address most of the common obstacles that prevent many traders from writing out their own plan, as well as an in-depth overview of what must be included in their plan.

The second 45-minute session, “Strategic Market Timing for the Savvy Trader and Investor”, held on May 17, 2012 from 7:45am to 8:30am, focuses on two topics that have taken center stage in the debate front: Buy and Hold is Dead and You Cannot Time the Markets in Advance. With a thorough understanding of proactive investing strategies, supply and demand principles, and technical analysis, traders can in fact, time the market turning points, which allows them to buy and sell when the risk is lowest, profit potential highest, and the odds are stacked in their favor. More importantly, these principles allow long-term traders to profit in all markets and not just periods of bullish market activity. To accomplish this, Online Trading Academy uses their simple rule-based strategy based on the laws of supply and demand.

“Rothfeld’s dynamic personality alongside his informative topics with an aim to educate aspiring traders about successful trading will engage the audience,” said Eyal Shahar, CEO and Founder of Online Trading. “We are glad to have Rothfeld represent Online Trading Academy at The MoneyShow Las Vegas. His experience and knowledge about trading both domestically and globally will be a perfect foundation to connect with other leading professionals.”

Admission to The MoneyShow Las Vegas is free to allow interested traders to attend and get the most out of the many presentations and information filled exhibits. To learn more or register for The MoneyShow, please visit: http://www.moneyshow.com/tradeshow/las_vegas/moneyshow/.

About Online Trading Academy

Online Trading Academy helps their students by revealing the truth about what it takes to become a successful trader or investor. Their core strategy enables traders to identify market turning points before they happen, with a high degree of accuracy. Students learn under the guidance of experienced professional traders in a hands-on, learn-by-doing classroom setting. In the Professional Trader course, students learn trading skills and then practice trading live, in the classroom, without paying commissions or risking their own capital by using Online Trading Academy’s money. With over 29,000 graduates, Online Trading Academy offers professional instruction from experienced Wall Street professionals, as well as a wide array of beneficial home study materials to supplement classroom study. Online Trading Academy locations include Phoenix, Irvine, Los Angeles, Concord, San Jose, Denver, Orlando, Tampa, Fort Lauderdale, Atlanta, Chicago, Kansas City, Boston, Baltimore, Detroit, Minneapolis, New York City, Secaucus, Charlotte, Philadelphia, Austin, Dallas, Houston, San Antonio, Seattle, Washington D.C., Milwaukee, Dubai, London, Singapore, Mumbai, Vancouver and Toronto. For more information, visit http://www.tradingacademy.com.

About MoneyShow.com

MoneyShow.com is a free multimedia online community featuring commentary, videos, Webcasts, and blogs from the same experts who appear at MoneyShow live events, as well as other leading thinkers in the investing and trading worlds. It provides 24-hour access to powerful, profitable, and actionable advice directly “from the experts;” offers hundreds of hours of education designed for investors, traders, and financial advisors; and allows each access by topic, expert, and/or company so investors and traders can tailor the information to their needs. Please visit http://www.MoneyShow.com for more information.

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Clay Morel
Chief Executive Officer and President
Atterro, Inc.

Houston, TX (PRWEB) May 08, 2012

The Atterro Human Capital Group and its division, Pro Staff, a market leading provider of recruiting and staffing services, announces the purchase of The Eastridge Group of Staffing Companies’ Houston operation. The Houston branch of Eastridge specializes in providing customized staffing solutions for the manufacturing, assembly and distribution industry, including creating on-site staffing programs. With this acquisition, Pro Staff strengthens its position as a leading provider of administrative and light industrial staffing solutions within the Houston market.

“This represents an excellent opportunity for our organization to further leverage our capabilities to meet the demand for skilled, reliable talent in the Houston market,” states Stephen Horton, General Manager of Pro Staff’s Houston operations. “This acquisition expands Pro Staff’s footprint in the staffing industry to better help our clients identify, manage and optimize their workforce needs.”

Clay Morel, CEO and President of the Atterro Human Capital Group, adds “With this purchase, we look forward to expanding our presence in the Houston area and integrating our shared best practices for the benefit of all of our clients. We are thrilled to welcome the Houston Eastridge team into our organization.”

“We are pleased to have Atterro Human Capital Group and Pro Staff aquire our operation in Houston, allowing the clients and candidates to benefit from Pro Staff’s resources in the region,” said Seth Stein, Executive Vice President of General Services for Eastridge.

About The Eastridge Group of Staffing Companies

Founded in 1972, Eastridge is a privately-held staffing enterprise headquartered in San Diego with offices located nationwide. With four decades of expertise and experience in the staffing industry and 20,000 employee placements annually, Eastridge operates with a driving purpose to provide people with opportunities and enrichment through work. The company has been named among the top 100 U.S. staffing firms and has ranked number one in temporary staffing by the San Diego Business Journal, six of the past seven years. Eastridge’s specialized staffing divisions each serve a specific industry.

About the Atterro Human Capital Group

Founded in 1982, the Atterro Human Capital Group is privately owned organization headquartered in Minneapolis that offers interim staffing, search and SmartSourcing services to small-to-medium sized businesses and corporate enterprises. Atterro’s experienced industry professionals utilize the latest research, recruiting technology and assessment tools to serve clients through its four specialty brands—Digital People Creative and Marketing, Hunter Hamilton Finance and Accounting, Pro Staff Administrative and Light Industrial, and Ware Technology Services for engineering and information technology. For 30 years, Atterro brands have built an unsurpassed reputation for matching the right talent to the right company, from short term assignments to complex project teams. Pro Staff (Houston) was recently selected as the top performer in Contract/Temporary and Clerical Office of the year, and Contract/Temporary, and Light Industrial Office of the year by The Houston Area Association of Personnel Consultants (HAAPC). For additional information, please visit Atterro.com.

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Motubu

(PRWEB UK) 10 April 2012

Teezilla, founded in late 2011, connects both professional and amateur designers, artists and illustrators to create a community where they decide who wins, with sharing and commenting on each others ideas.

Joshua Marshall, an illustration graduate from Kingston University London, created an eye catching and thought provoking black and white design entitled Motubu Aka – the all-powerful warrior, who because of his endurance and inflexible will to win, goes from conquest to conquest, leaving fire in his wake. Marshall is currently based in North London and his imagery surfaces in a diverse range of commissions for tee-shirts, posters, magazine and book illustrations.

“I’m very pleased with the feedback from my design for the Teezilla competition” Marshall said. “I’m excited to have won the first Teezilla prize and hope to create more designs for the brand. Thank you to everyone that voted for my ‘Motubu’ design.”

The illustration proved popular earning 145 votes in its 14 day cycle, around 22% of the total votes cast for last month. Runner up was Joshua Owen’s design Queen Panda with 126 votes and Teo Surman took a close third with Yankee War earning 123 votes. All the entries from March will be pulled together and the site organisers will choose a further two designs to be made into tee’s and put them up for sale in the Teezilla shop.

Teezilla co-creator Mark Panay commented “The response and quality of artwork on the Teezilla site in just a few weeks has been amazing. We remain committed to encouraging people to visit the site and further boost its profile by entering their bold and creative artwork. I’m surprised that there hasn’t been more crazy slogans but there’s always next month for that…”

Teezilla is going strong with 11,345 visitors last month and high quality illustrations being entered into the competition. The site can be accessed via http://teezilla.rusic.com where users are encouraged to visit throughout the weeks to see the design entries as they are submitted, and to vote.

About Teezilla

Teezilla is a revolutionary online site where designers, illustrators or anyone with an idea are invited to join up through Facebook or Twitter, submit their designs and be in with a chance of winning £200 then get their tee-shirt design printed. The site continues to develop with the introduction of a users support page and some FAQ’s to make the site easy to use. @teezillaHQ can be followed on Twitter and the Teezilla page on Facebook to keep the community up to date with developments, winners and other news.

Teezilla

http://teezilla.rusic.com

Joshua K Marshal

http://www.iseejoshua.blogspot.com

Email:

mark(at)simpleweb(dot)co(dot)uk

holly(at)simpleweb(dot)co(dot)uk

Tel: 0117 922 0448

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Dr. Richard Wylie

Beverly, MA (PRWEB) May 01, 2012

To honor the career of President Richard E. Wylie and celebrate the impressive list of improvements and achievements of Endicott College under his 25-year tenure, the College will host a Gala Celebration on May 5.

When President Wylie arrived in spring of 1987, Endicott College was a two-year women’s college with an enrollment of 583 students and approximately 200 employees. The campus consisted of 28 buildings on 140 acres, and the operating budget was $ 7.7 million with an endowment of $ 3.9 million dollars. Twenty-five years later, this co-educational college will begin offering its first doctoral program in the fall. Almost 5,000 students study on the Beverly campus and around the world in a variety of majors that did not exist 25 years ago. There are 51 buildings on the 235-acre oceanfront campus, and the operating budget is $ 85,828 million with an endowment of $ 38.7 million. The college employs over 600 people.

This May Dr. Wylie celebrates his 25th anniversary leading Endicott College. He has overseen a remarkable transformation, guiding Endicott from its position as a small, two-year women’s college to its status as one of the great success stories in higher education today. The College has become increasingly selective, setting strict academic standards for admission and accepting 50% of its applicant pool. Endicott earned four-year status in 1988 and became coeducational in 1994. In 1996 the Van Loan School of Graduate and Professional Studies was founded and now offers Master of Business Administration (M.B.A.), Master of Science in Technology and Nursing (M.S.), Master of Arts (M.A.), Master of Fine Arts (M.F.A.)and Master of Education (M.Ed.) degrees as well as accelerated Bachelor degrees for adult learners. In December, 2011 the College received approval to offer its first doctoral program, a Doctor of Education (Ed.D.) in Educational Leadership, the first approved doctoral program on the North Shore.

During his tenure, Dr. Wylie has been instrumental in expanding the College’s academic offerings. While internship and experiential learning remains the core of an Endicott education, over 90% of the degree programs now available at Endicott did not exist in 1987. Most recently the College has created new programs in Biology and Biotechnology, Environmental Science, Political Science, History, Homeland Security, and International Studies. In addition to the Beverly campus, the College operates campuses in Mexico City, Mexico and Madrid, Spain.

The Beverly campus has seen remarkable change, almost doubling its landmass in the past ten years. A new Center for the Arts, residence halls, a state-of-the-art athletic facility with four new fields, and in-classroom implementation of cutting edge technology are but a few of the latest enhancements. Nearly all of the 51 buildings on campus have undergone redesign or renovation, including a major library addition and a new graduate school building.

Dr. Wylie became the fifth president of Endicott after successful careers as a professor at the University of Connecticut, a department chair at Temple University, dean at the University of Colorado, and a vice president and dean at Lesley University. He began his professional career as a teacher in the Gloucester Public Schools. He holds a bachelor’s degree from Plymouth State University and a master’s and doctorate from Boston University.

He served as President of the New England Association of Schools and Colleges, which accredits more than 2,500 schools, colleges, and universities in New England. He has consulted with ministries of education and government agencies in Ethiopia, Portugal, Spain, and Brazil. His accomplishments have earned him such recognitions as the Dr. Jack Mombourquette Award for International Education, the Dr. Richard J. Bradley Award for his contributions to school improvement through accreditation in New England, and he was recently named an Aspen Institute Ascend Fellow. Dr. Wylie was one of the founders and first chair of the Board of Trustees for the Urban College of Boston, a higher education institution committed to the advancement and education of the urban community.

Dr. Wylie, affectionately called “Doc” by the students, is heavily involved in the city of Beverly and on the North Shore as a volunteer and supporter of community initiatives. He is an active member of the North Shore Chamber of Commerce Board of Directors, Board of Directors of the Beverly School for the Deaf: The Children’s Center for Communication, Main Streets Board of Directors, Beverly Rotary and he is a Director of the Beverly Cooperative Bank. He can be seen with Endicott students around the city as they engage in community service projects, and has long been viewed as one who stimulates and encourages others to become involved.

Dr. Wylie has authored numerous publications for professional journals, as well as monographs, book chapters, and a variety of children’s books and curriculum materials. He is married to Mary Bateman Wylie of North Andover. They have four children: Kathleen Wylie Rocco of Grafton, Christopher of Bridgewater, Brian of Middleton, and Gregory of Concord. They have seven grandchildren.

His motivation for education came from his father, who taught at Boston University for forty-three years. The tradition will continue as his son Brian completes his Ph.D. in Higher Education in the near future.

In honor of Dr. Wylie’s 25 years at Endicott College, a Gala Celebration is being planned at Misselwood on the Endicott campus for Saturday, May 5. For further information, please contact Institutional Advancement at 978-232-2017.

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Brighton, UK (PRWEB UK) 1 May 2012

Laughing at certain jokes, having a passion for vegetarian food or playing the guitar may sound harmless enough but according to analysis of millions of connections on relationship site eHarmony®, certain hobbies and habits definitely affect a single’s potential success with the opposite sex.

Whilst studying how compatible singles connect and communicate on http://www.eHarmony.co.uk, computational scientists have found a series of indicators that impact attraction and connection online. Although two people can be incredibly compatible, the Great Date Indicators (GDI), as eHarmony scientists call them, provide an additional layer to determine whether two people will click when they meet in person. They reveal that:

1.    Singles don’t like people with the same sense of humour

Far from seeking out someone with the same sense of humour, the GDI show that, online, users often choose to connect with people who have a very different sense of humour to their own. For example, men with dark or political humour are often attracted to women with slapstick, wisecracking humour.

2.    Traditional gender types have a big part to play in our attraction to a partner

Even though we live in an open and liberated society, men and women who conform to gender stereotypes receive more interest online. For example, fewer women communicate with men who enjoy feminine pursuits (like shopping) whilst fewer men communicate with women who seem to be in a position of authority. Also, men care less about the income potential of a woman only if she earns less than they do.

3.    Spending habits influence the dating potential for women online

How much a woman spends or saves may impact her dating potential online. Women who spend freely view many profiles but do not communicate often. eHarmony scientists term this the “window shopping effect”. More men will talk to a woman who saves, whilst fewer men will talk to a woman who says she spends freely. The exception is that men who spend freely will talk to women who spend freely – surely a recipe for an empty joint bank account.

4.    The universal appeal of yoga

Stretching and bending is THE most popular form of exercise in terms of appealing to the opposite sex, for both men and women. Regardless of gender, men and women who mention yoga in their profiles receive significantly more communication than those who don’t.

5.    Singles want active partners – even if they’re a couch potato

Most people search out and connect with people who have active lifestyles. It is very appealing to the opposite sex. So TV watchers be warned: the dating advice is that couch potatoes are universally unappealing, even to other couch potatoes.

6.    A varied palate is appealing to the opposite sex

A varied diet and openness to try new foods is appealing to the opposite sex but a McDonalds habit could seriously damage your dating potential. Enjoying fast food is a big turn off to other singles, even if they’re fast food eaters themselves. And being a vegetarian is definitely a big attraction for other vegetarians online.

As part of the patented scientific matchmaking process, eHarmony members complete a relationship questionnaire where they are asked to record their passions, interests, likes and dislikes. Since its launch in the UK, eHarmony has been building a comprehensive picture of the personalities and habits of the two million singles who have completed the questionnaire. Then, using Compatibility Matching System® quantitative analysis models, eHarmony’s computational science team search for trends in how members decipher the profiles of matches and connect with them online.

Joseph Essas, Chief Technology Officer at eHarmony, said: “Meeting singles you’re going to have chemistry with is what makes dating exciting, and even more importantly, worth investing time and energy in. In any given day there are millions of communications taking place on eHarmony. By analysing all of these interactions we’re able to learn what behaviours and hobbies can make sparks fly between our singles and provide them with matches that are even more tailored for them.”

Ends

Notes to Editors:

Data used in this release is based on information gathered from analysis on the entire user base aged 18 years or above, who had completed the Relationship Questionnaire on the eHarmony website before 29th February 2012. Single residents of the UK who want to join eHarmony are required to complete a 256-question Relationship Questionnaire, which collects information about themselves and what they are looking for in a partner, so they can be matched to suitable singles in the eHarmony system. The information analysed completely respects the privacy of registered users on eHarmony by keeping all identities anonymous and is in strict compliance with all privacy legislation.

About eHarmony.co.uk

eHarmony launched in the United Kingdom in 2008, following a period of extensive research into love and relationships in the UK. Working in partnership with the Oxford Internet Institute at the University of Oxford, a multi-disciplinary research team gathered and analysed data to identify the patterns that predict compatibility for couples throughout the United Kingdom. After conducting the research, eHarmony developed models of compatibility specific to the United Kingdom resident population and now offers a UK relationship service based on a series of scientific models known as the Compatibility Matching System®. eHarmony.co.uk has amassed 2 million registered users since launching in 2008 and is affiliated with dating partner, eDarling, across Europe.

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